Monday, April 20, 2009
Obsessions and packaging
I find the packaging of some things here in Italy odd. As I go about my daily business, I run into numerous examples of why-do-they-do-that? packaging, but only two come to mind at the moment. Take soy milk (pictured above in cappuccino flavor), for example. It often comes in these Tetrapak containers that require you to cut off a corner, which in the scheme of things is not that big a problem. But then the soy milk dribbles in your fridge after each use and the package is never fully "closed." And it bothers me that the milk then flows through a hole opened by scissors kept in a cluttered kitchen drawer. There are many things here that are sold in packages that once opened can't really be closed. My mother-in-law used to close things up with Scotch tape until I began bringing Chip Clips back from the U.S. in bulk. I grew up in the 1970s where Tupperware was the name of the game in suburban kitchens featuring wild patterned wallpaper and appliances in shades of orange, green and brown. I appreciate my food items being properly sealed.
Then there are those Pastiglie Leone candies (photo above taken from Candy Blog where you can link for an actual review), which are beautifully - if not functionally - packaged. Outside the box is wrapped in paper, which is a nice touch. It reminds me of the more traditional pharmacies here where they go the extra mile and wrap your things in special apothecary paper. The problem is that once the paper is off, the box never stays fully closed, meaning that the little candy dots fall into all of the folds and crevices of my oversized bag. And with what these babies cost, I certainly don't throw them away just because they fell out of their box and into my pen case. Doesn't make much sense that I get skeeved out by milk that may have touched my tainted scissors but will eat candies with pen marks on them...
P.S. I realize that after my last post, this is a bit of "aria fritta" ("fried air" as they say in Italian - "fluff" as we might say in English), but it was on my mind after digging a million cinnamon dots out of the bottom of my bag.